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Ignoring Leading Indicators

Everything we have written about Ignoring Leading Indicators.

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Vanity Metrics ObsessionVanity Metrics: Why the Numbers That Feel Good Are Not the Ones That PayYou know your follower count exactly and cannot recall last month’s retention. Here is what vanity metrics actually look like, why applause is the number your effort drifts toward, and how to pick one measure that can tell you bad news.

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Ignoring Leading IndicatorsIgnoring Leading Indicators: Watching the Number You Cannot MoveYou refresh revenue four times a day and could not say how many conversations you had this week. The number is real, and it is also a report on decisions you made a month ago. What you can actually touch today, and why it feels too small to count.

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The 'Build-It-And-They-Will-Come' FallacyBuild It and They Will Come: Why Launch Day Was Forty Visitors and Eleven of Them Were YouEighteen months of work and a launch post nobody saw. Here is what the build-it-and-they-will-come fallacy actually looks like, why distribution is always the next phase and the next phase never arrives, and how to finish the sentence "the first ten users will find this by ___".